I design inclusively. I enable visual design to follow a great User Experience, not to lead a poor one.
If you only want to see screen-grabs of beautiful homepages, then you may be better off looking for a Creative Designer? If you are serious about your customers' experience of your products, brand, and values, then stick around and explore. I am the User and Universal Experience designer you are looking for.
Fashionable visual and interaction design has polluted the experience of our Web. Think of content and experience as others might a river: yes, water runs down it, but where's the life and use in it? Why is it difficult to get there and murky when we do?
There's more to experiencing the Web than just looking at it.
What I am About
What is important is the design thinking; the knowledge that invites inclusivity and allows visual design to follow a great user experience, not to lead a poor one.
My design philosophy is to get the content and architectural basics right: then to add visual decoration. Web users are not all visual: not everyone experiences or comprehends in the same way that you might. Great digital design is about inclusively encouraging curiosity, fostering trust, and enabling our users to experience learning too.
Our inclusive user interface (UI) must first be inherently accessible, usable, learnable, and useful to all our users. Visual cues communicate, complement, and even ignite the design but not all of our users can perceive them.
- Our users must be orientated to the task you or they want to achieve.
- Content must be accessible, legible, and understood by the target reader regardless of the browsing technology or preferences.
- Forms should be easy and intuitive to complete - risk-free.
- Videos and audio content must have usable alternative content access strategies that all our users can use inclusively and without special skills or equipment.
- Content should print without waste.
An inclusive philosophy is the least expensive and takes least effort, yet it is the most compromised and abused.
My background is education and clinical excellence: then eLearning; and finally User Experience (UX), which fully draws on my background experience. We don't only experience the Web: we learn from it. So let's not waste our users' precious effort on learning how to interact with your pages but instead, let's apply them to the serious business of achieving your enterprise's objectives.
I have a passion for how people learn; what they expect; and the human computer interaction (HCI) to facilitate each. Evidence drives my practice: I want to know what our users need, what our enterprise wants, and the best strategies to present a pathway for each. Win-win.
What I Do
What do I do?
My Wife describes my career to her friends as, "Pat works in computers". Then they give out on some network issue, or other. Grief.
I'm not a "web developer", "engineer", or "graphic designer", although my consultancy enables a dabble in each if only to understand and more often to negate constraints. I'm a UX designer. I work with developers, engineers, and creative designers to offer the best "user" and "universal" experience for our digital product users.
I may wireframe or prototype: I may develop a little HTML, CSS, with a touch of jQuery - this website is "hand coded", save the menu I borrowed from W3C, but I'll work on replacing that eventually. I may even supply graphics or visualisations. Sometimes I do a lot of each. I enjoy all of them. But my focus is always on our user's experience.
As with everything in design, it depends!
I do not design only for the "screen". I design the user interface (UI) for users of alternative browsing technologies and learning preferences too. I cannot trivialise the UX design that goes into documents, presentations, or other digital output either. As a Universal Experience designer, I work to make sure the parent and product brands align; that our customers experience the same values and service levels across all modalities and channels.
"Pat works in computers, indeed", Mrs Godfrey.
In my spare time I assist local volunteer and charity organisations and small businesses to reach out from the Internet. I help them set up and to learn to manage their first sites and offer ongoing advice and feedback (mostly when they break them). They don't know or care about UX or web design, which makes distilling their wants and needs more than refreshing if at times, challenging!
You can find an example developing at ARTBANK.Bunclody.eu. It uses the WIX WYSIWYG platform, which enables the volunteers to manage their own content and presentation. It's early days. I also answer social media group questions about their own DIY websites and aim to guide them toward inclusive strategies. It keeps me in touch with real-life, if general user expectations and irritations.
My hobbies include digital painting. ARTBANK Bunclody are kindly hosting my first exhibition in July. I am also being coached to paint with acrylics and will in turn hold workshops on Microsoft PowerPoint as a cheap vector graphics package.
What I did for 5-years at HMH
I enjoyed 5 happy years with Houghton Mifflin Harcourt (HMH) consulting in essentailly the same role but under a number of different job titles including Learning Designer, User Interface Designer, and User Experience Designer. Find out more from "My Time with HMH".
Follow the links to read accounts of my work that show the diversity of roles, experience, and knowledge gained over the past five years. I'm adding more as time allows.
Pat Godfrey Personal Profile
Work, skills, and qualifications
Pat Godfrey My Time with HMH
Platform and support UX and UI
Pat Godfrey Design Process
An overview of ADDIE
Pat Godfrey eLearning
Legacy profile blog (2010)
GO TO BLOG
Interactions Fluid Responsive Philosophy
The 'Mobile First' mythology
Interactions Show Hide
Progressive reveal strategies
Interactions Responsive Tables
Responding without scrollbars
Interaction Show Hide Table Cells
"It can't be done"
Wireframing Using Axure